Monthly Archives: November 2008

We are the future!

Petra Joy and crew

I just got back from Erotica in London – the UK’s busiest and biggest adult life style show. It has been an amazing experience and I am so glad that I was invited to take part giving my seminars “How to shoot your lover! Erotic film making for couples”.

From the opening on Friday at noon until closing time Sunday at 8 pm the show was buzzing with people and a really happy, playful, sensual vibe. An unbelievable 100,000 people came through the doors of Olympia in three days. There were at least as many women as men visiting the show and loads of couples browsing. Somehow our tiny velvet clad booth became a magnet attracting literally thousands of people to stop by and chat about my concept of art-core porn.

It was such a pleasure and buzz to meet so many women and men who are hungry for erotic delicatessen such as my first film “Sexual Sushi”. Most of the people who came to chat with us never liked or had enough of mainstream porn and were looking for something more creative, arty and sensual. Having only dealt with wholesale buyers in the past I am used to be told that my films are only for a insignificant niche market, difficult to promote and hard to sell. Erotica told a different story: the buyers wanted the films and they were chuffed to meet me and two of my most amazing performers who have worked with me from the start: Emilia Ren and Violetta Storm. I have never done so many signatures in my life like in the past three days: Emilia, Violetta and me seemed to constantly sign one of our DVD’s and it was an honour to do this for so many nice people.


I have said for quiet some time now that the future of the adult industry will be to celebrate a return to sensuality, rather than just promoting hard and fast sex; to create erotic films that are upmarket artistic and creative rather than just showing assembly line fucking. The future buyers for adult products are liberated women and couples who had not enough choices of sensual toys and films in the past.

The women and couples who are ready to enjoy a new kind of porn are not a niche market – they are a force to be reckoned with and tired of being patronised by an male dominated industry that refuses to change and grow.

One afternoon we had an interesting visitor at our booth. A large lady wearing a bight pink T-shirt with the slogan “Jesus loves porn stars” – Violetta though it was a joke, but it wasn’t. They were there to save the fallen girls who got into the porn industry and to rescue victims of porn addiction. The Jesus lady left soon enough when she realised her stereotypes of women being victims in the adult industry and all porn producers exploiting human beings did not fit our mission: we empower women who choose to be and see our films, have not made a profit with our films and generally encourage people not to just copy what they see in porn but to make their own and have sex in their unique individual ways. But she would not leave without firmly pressing a bible into Violetta’s hand. She could not believe her eyes and nor could I when I went onto the company’s website where they sell “online recovery courses” for porn victims at $180 a go.


Violetta decided (no surprises here) not to spend her hard earned cash on the recovery course but on three brand new pairs of high heeled shoes. She loved them so much that she broke them in at night when we were lying on our hotel beds trying to relax after 12 buzzing hours on the show. I invested into three new masks for my dressing up box and treated myself to an amazing black corset that is encrusted with crystals, created by the designer who did create the outfits for Moulin Rouge.

I am very happy right now. It has been a great few days that were worth all the time and energy we whole heartedly put into it.

After a long year of hard work with no (financial) profit so far, this was just what I needed – the feedback of the people who want sensual porn that they can enjoy together without being alienated by fakeness and extreme sexual stunts. The future of porn is in sensuality, art and creativeness. We are the future ! I would like this opportunity to thank everyone who came to my workshops and the booth to encourage me to keep up what I am doing ! Thank you for chatting to us, sharing your erotic ideas, come to be cast for a shoot and supporting us buy buying our films. Thank you o the Erotica organisers to put on such an amazing events with many new attractions such as the sumptuous VIP lounge, sexy men in hot tubs and a huge variety of seminars that enable people to explore their sexuality even further.

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The final countdown

Petra Joy

It is the night before Erotica. My flat looks like a warehouse that has been hit by a hurricane and my mind is buzzing. The phone has been ringing non-stop today and my inbox is overflowing following our being featured today in the Metro newspaper. It is my first big piece of publicity in the UK and it is great that finally Violetta’s and my mission to liberate and empower women to make their own adult films is being heard and seen. I spent the last 3 weeks preparing for this huge show and have worked day and night to make it all happen.

I am exhibiting with the support of six gorgeous friends and we all will be there to meet women and talk about female fantasies and porn for women. I will be teaching two workshops a day (twice as many as last year). One will be on how to make your own creative porn and the other on the female perspective on porn.

Night after night I have viewed literally hundreds of porn films to find creative clippings for the presentations, packed 200 goodie bags for all the women (thank you to my sponsors Pjur lubes and Lovehoney), and I have written ten page hand-outs. Phew! Now there not much more that I can do except hope that I will get a good night’s sleep before packing up the van bright and early to head up to London to set up the stall and the be a guest at the UK porn awards.

I am sure I will have wild dreams tonight – in anticipation of Erotica and of course the awards. Thanks if you voted for me and supported me.

In my mind I am writing and rewriting my list of things to bring over and over again:

DVD spinner… passes… car pass… Horizontal Banner… 2 X Vertical banners… Table… 3 chairs… pillows… Suitcase with materials… Table displays: acrylics + Deco… Awards… red columns… DVDs (4 titles)… Posters/Frames for table… 2 laptops… discs clips !!!!… Notes presentations (DOUBLES !!!)… projector… projector screen… goodie bags… VOD vouchers… guild book… playing cards… still camera… video camera… clothes suitcase… material suitcase… food and drinks… Fridge…

I am sure I have forgotten something. There must be something. And I will probably only realise it when I am in London. But we will manage somehow.

Sometimes (always, actually!) I wish I could clone myself, so that one of me could be on the Erotica stand whilst the other one teaches a workshop and the thirds watches the Erotica shows sipping champagne. My boyfriend tells me he would like me cloned too. But it is not possible, so I will have to run on turbo-power to sparkle through the next few days.

If you are heading to Erotica come along and say ‘Hi!’ to Violetta, me and the team. We are at booth H4 and the times of my free presentations are available in my diary and at the Erotica website.

See you in London!

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Metro Newspaper, November 2008

An in-depth interview with Petra discussing her films.

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Once more with feeling!

Petra Joy

The third pornfilmfest has been and gone and for me it was the best so far. It was an honour to be invited to all three festivals and show my films to a large audience in a proper cinema. Unfortunately the last two festivals passed me by because of a whirlwind of media commitments, I finally had time this year to really enjoy the festival.

Juergen Bruening, the curator and his team put on such a fantastic event: three cinemas with a total of six screens, showing erotic films, porn and documentaries about sex for five days nonstop. The screenings were backed up with a huge variety of presentations, workshops and fantastic all night parties.

The Wintergarten Cafe in the Movimento cinema in Berlin Kreuzberg became a hub of creative activity with filmmakers and performers from all over the world exchanging ideas, contacts and dreams. I never spent a single minute alone there, as thanks to the previous porn film festivals the family of filmmakers has grown so much and I am part of it for good.

It was great to meet Karen, all the way from Australia where she runs a website with film reviews and further info on porn for women ( We have been in touch many times by email and she has always been really supportive so it was great to say “Thank you” in person. I enjoyed meeting Maria Llopis from Barcelona again, a radiant experimental erotic filmmaker. I spend many hours in the cinema watching films that have no distribution in Europe and can usually just not be found and seen. There were real diamonds to be found in the short film competition. I adored an Indonesian film called “Hula-hoop Soundings“, featuring a girl with a hula hoop talking dirty, an American film called “The Window” featuring three hot men leaving their inhibitions behind and playing in the windows in full view of the neighbours and an Argentinean animation with the title “The blindness of the woods” done in the style of 70’s Scandinavian porn.

Petra Joy

It was a pleasure to watch a lot of hot porn and if you know me, I guess you will not be surprised if I tell you that most of the films that I loved and that tuned me on were gay films. I really liked “Too hot in Tel Aviv” from Roy Raz – three short stories shot in a very refreshing way all with handheld camera and focusing on the gorgeous men involved rather than just their cocks and asses. It was also great to meet Todd Verow who produces mainstream porn but also expresses himself with autobiographic experimental films that always surprise in their unique look and feel. His new film “Where your heart should be” premiered at the pornfilmfest. (

It was so exciting to meet other filmmakers after their films were shown and be able to chat to them in the cinema and then later at the night bar until the early hours. The night bar happened every night at the Tek Mer, an ex-Turkish supermarket that was still open for business a few weeks back. During the pornfilmfest it became a centre of alternative erotic culture. And what a tonic the nights at the night bar were, especially after the blunt boredom of the Venus. In true Berlin style I had the pleasure to be part of a lot of unforgettable party nights. My favourite night at the night bar was the Thursday when everyone in the bar seemed to be an erotic performer or filmmaker. There was a bed next to the dance floor and it did not take long until two guys got it on and then they became three and ultimately four guys. It was so hot and sexy to watch them giving each other pleasure live, because in swinger clubs or fetish parties man-on-man action is always taboo which really annoys me. I loved the fact that the guys did not do a performance on stage but just enjoyed playing even though people were watching. It’s not often a straight woman gets to watch a posse of hot men making out just inches away from me and I loved it!!!!

Petra Joy

Sunday night was a highlight too. At first I invited Belle and Mia Magic – both performers in my current release “Feeling it!” – to dinner, followed by our film showing on the largest screen of the Movimento cinema. The cinema was sold out and I was really happy and excited that 150 people had paid €7 to see my film on the big screen. Those are the moments me and my team work for. The magic moments money can’t buy. To be seen and heard and understood. To inspire the viewers and get immediate feedback so we can grow and develop. After the screening we had a glass of champagne and stayed on for some very interesting Q&A’s and then joined the pornfilmfest team at the night bar. It was my night again as the very hot Brent and Skunk put on a gay show and we ended up chatting all night about male sex objects for women. They both would love to model and perform for me and are flattered to turn women on. Brent just wrote in a follow up email to me:

“It seems to be taboo for a woman to say that she enjoys watching two guys making out and this is made worse with the fact most porn is made by straight men for straight men. I think Women see things different to men and this should be reflected in the Porn for Women…”

Wise words indeed and I look forward to future co-operations with Brent and his playmates.

It was also pleasure to meet the fabulous Lazlo Pearlman – a man with a hunky tattooed body, a gorgeous face and a – wait for it – pussy! Lazlo is an FTM (female to male transsexual) and is proud to be enjoying the best of both worlds… I greatly admire gender pirates like Lazlo who do not conform to gender and role stereotypes and choose to be whoever they want to be and in the process break all moulds.

Petra Joy

This is what the pornfilmfest is all about: challenging stereotypes, breaking taboos and ultimately broadening our horizons. I am signed up for that mission too and together we will continue to change the world – even if it does not pay.

More info on the festival can be found here:

I just hope that the festival will continue as no-one can afford to work for nothing; or worse – pay to work. So I wish the teams lots of (financial) support, so that their ground breaking worr may continue for many more years.

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