Burst Bubbles

Petra Joy

It has been 18 months since my last film came out so I am keen to provide more food for thought for the many women and men who enjoyed my first two films, but things are not looking good right now.

It is about now that my new film “Feeling it!” should be reviewed in trade magazines and it should also hit the shops. I should be in high spirits as this should a time of replenishing creatively and also financially. Having worked the past 6 months on this film I have only had expenses and no income whatsoever. My hope was to recover the substantial investment swiftly. I need to pay the bills and ultimately if there is a profit left, would like to invest in my next film which I can already see clearly in my imagination.

But this is not a good day. Today various wholesale buyers rejected my new film simply on the grounds that it is priced slightly higher than “Female Fantasies”. “Feeling it!” is my longest film yet and the shoot and postproduction cost me an arm and a leg. We also produced a four page booklet to go with the film which was expensive to create. But these buyers do not seem to be interested. They currently sell my first two films for around 6 times as much as they buy them for. They want my new film but only if they get it for the same or a lower price than “Female Fantasies”. Many wholesale buyers are not interested in the content or style of a new film but focus on the pricing alone. Even if the film is amazing, if the price is not right, they will not buy it. I know that there are a lot of people out there who would like to get their hands on my new film but they will struggle to find a shop that will stock it. This is so frustrating.

It’s a catch 22. The porn industry insists that porn for women does not sell. But it does not sell simply because in most shops it is not even available for customers to choose. There is a self censorship in the porn industry and it is motivated by the blind desire to maximise profit. This is short-sighted and does not allow this industry to grow, expand and embrace new products and customers which ultimately could prove to be profitable. I know that whenever my films are on offer, they do sell. But to get them into the shops is such a struggle. What this means for me is that I have to get a day job for the at least the next 6 months or so before I even start thinking of shooting another film.

To top it all off, I also had a mail from a trade magazine that previously featured my work. I was hopeful that they would do a feature on “Feeling it!” because there is no erotic film like it on the market. The journalist loves my new film and wanted to review it as “tip of the month”. But the editor told the journalist that my work will not be featured in the magazine anymore, unless I pay for an advertorial contract. Without buying the editorials, there will be no more write-ups of my work. I am gob-smacked.

I understand that a magazine finances itself with adverts and that the companies who pay for adverts are a priority for the features. However I did not realise that if an independant producer can not afford the advertising, they simply will not be featured. Maybe I am naïve, I perceive it as the duty of journalists to inform the readers about new ideas – especially if they vary from the mainstream. How can the readers take a magazine seriously if all the reviews of films were bought and have nothing to do with the quality of the film? I am beginning to understand why the adult industry struggles to evolve. It is about profit rather than innovation. And that is very disheartening for someone trying to create something completely new even if it means losing money on it. Right now I am waiting for a miracle.

I am grateful to my loyal customers who have placed their orders and will be the first to sell the film: Lust und Liebe and Sexclusiviateten. I hope others will follow and realise: you pay peanuts, you get monkeys.

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