Category Archives: Porn Industry
Jumping on the Banned-Wagon
You might have seen in the news recently that Iceland is considering a ban on certain types of online porn, while the European Parliament just took a vote on whether to ban all online porn across Europe (they voted against, thankfully!) You can watch a youtube debate about Iceland’s ban that I took part in a couple of weeks ago here: http://www.youtube.com/watch?v=YzzYFHX5-ek
Banning porn seems to be a hot topic at the moment, and of course this is a difficult issue. Most people who support the ban seem to do so for the right reasons – they are worried about the exploitation and objectification of women rather just rehashing old-fashioned morality about sex being obscene. Tanya Gold recently called for ‘fair porn’ (which I support) but wants to ban all other porn (which I am against).
Of course, most mainstream porn is sexist: it glorifies the degradation of women and suggests all ideas of sexuality and beauty are confined to narrow, repetitive clichés. The mainstream porn industry creates a damaging image of sexuality, and continues to entrench misogyny and sexual violence as normal and even desirable. A large part of the problem is that porn is the only way a lot of people get to see other people express their sexuality, so the way that porn stars look and behave comes to seem the norm. Porn serves as sex education for a lot of (young) people, so I feel that as a pornographer I have a responsibility to show a great variety of sex including foreplay and sexy safer sex.
When you have facial cum-shots, extremely rough anal sex and forced blowjobs shown almost all the time, it starts to be expected that all women will want and enjoy these things, when in fact most don’t. I can see the temptation of trying to restrict this, and this was exactly the reason I was involved in the anti-porn movement in the 80s. But if the reason porn is being discussed is women’s rights, then I don’t see how banning it is the answer. More and more women chose to express and enjoy their sexuality by shooting or watching porn.
A ban on porn suggests there’s something innately bad and exploitative about filming and watching sex – which there isn’t. It’s not porn itself that’s bad, it’s certain elements of the commercial mainstream porn industry. We don’t need a ban: sex isn’t something that’s dirty and bad and needs to be kept private. There’s nothing wrong with people wanting to watch other people have sex, getting turned on and using it for their own pleasure. That can be a positive, wonderful and empowering thing.
What we need are alternatives. As the fabulous Annie Sprinkle once said: “The answer to ‘bad’ porn is not ‘no porn’ but ‘good’ porn!” By creating sex-positive porn I and lots of other adventurous feminist pornographers show that sex and porn can be erotic and empowering for everyone, including and especially women. We need porn that shows real, genuine passion, performers who actually enjoy themselves and fancy each other, and women who love sex and have amazing orgasms.
Banning porn can only make our society more sexually repressed, and repression always makes guilty, messed up attitudes towards sex and women even worse. One problem in censoring porn would be: who would be employed to classify and censor porn? One person’s fetish is another person’s ‘perversion’. I can easily imagine someone objecting to my “Joy Club” scene from “A Taste of Joy” because they don’t like to see women fucking guys with a strap-on as they consider this as ‘degrading’ (even though the guys thoroughly enjoyed it). Ultimately I think the people who watch porn need to make choices and will hopefully support “fair porn” where it is obvious that the performers had choices, are enjoying themselves and have not been exploited.
If we as a society openly embraced positive, consensual porn we could change people’s attitudes for the better, not to mention enhancing their sex lives.
The porn I and other feminist directors make does challenge the mainstream industry and porn critics alike. Why? Because it’s genuine, sexy and original, and appeals to a large part of the population that mainstream porn usually excludes – women. Women have their own desires and fantasies and more and more of the chose to spend their money on their (sexual) pleasure.
With an increasing number of creative and idealistic female porn-makers producing amazing, sexy films, mainstream porn is going to face a challenge. I get emails from so many ‘fans’ telling me how boring and predictable mainstream porn is – even hetero men, who commercial porn is designed to appeal to, get bored of the same formulaic pounding and faked expressions. Eventually a lot of mainstream porn is going to sabotage itself because it’s so boring, passionless and fake. We provide people with alternatives so they realise that there’s something much more exciting out there.
This is why we need more porn, not less! Rather than trying to take away the problem of a sexist porn industry by banning access to its products, we need to change it from the inside. Porn can be a great thing. It doesn’t have to be something harmful, degrading and sexist. If people – especially women – could indulge their fantasies while watching safe, consensual sex play everyone is enjoying – why would there be any need to get rid of it?
Media Madness: The double-edged sword
Recently I have had a lot of media attention, particularly in Germany where my book came out a few weeks ago. I am happy about the opportunity to spread the message of porn from a female perspective but sometimes worry that the way these stories are presented can be counter-productive.
I am always asked by journalists what women want. My reply is that I cannot speak for all women as female sexuality is multi-faceted. Some like it soft, some like it hard; some want a storyline in porn, some not – so it is impossible to generalise. Yet when my interviews are published they are usually shortened and statements where I make clear that I do not want to generalise are deleted. This gives a distorted representation of what I think and is really frustrating. There is also a tendency to compose controversial headlines such as “Politically correct porn” (when my films are far from that as they feature a lot of taboos such as male bisexuality, pegging etc) or “From anti-porn activist to porn producer” (as if I had done a U-turn when in fact I have come full circle, am still against misogynist porn but choose to create alternatives, rather than just criticize mainstream porn).
Another problem is the context my interviews are represented in. In a recent online interview the image galleries next to my interview had nothing to do with porn for women but were shots from mainstream porn productions featuring female surgically enhanced porn stars posing for men. Underneath the interview they had a boxed text with “ten reasons why couples should watch porn”. This text was not written by me. I was particularly annoyed by reason number four “Each to their own” which stated that in porn women like a storyline and men just want to see hard-core images of fucking. This is simply not true – I know a lot of women who fast forward through badly acted dialogue in porn and a lot of men who want to see more subtly erotic images of sex than the brightly lit close ups of genitals.
So to be presented in a context that confirms stereotypes about porn is utterly frustrating. The readers often cannot distinguish what my statements and images are and what are just random elements posted next to my interview. Then they write in “comments” that they “do not get the difference between mainstream porn by men and porn from a female perspective” – how can they if everything is mixed up in the presentation?
This is not the first time that the media perpetuates the message that “porn is porn”. I was in a talk show once where, after I had explained the female perspective and approach to making alternative porn, one of the other guests (a member of the conservative party) blurted out: “I don’t care, porn is porn!” and the host agreed. What a shame – they missed the point completely. It is exciting that there are nowadays many kinds of porn. Indie directors (many of them female) have reclaimed and transformed a repetitive and boring genre into an exciting, innovative genre that blurs the boundaries between porn and art. There is something for every taste. Something to enrich our lives if we are curious enough to look beyond the simplifying tabloid headlines and let ourselves be seduced and enchanted.
I am also getting a lot of media requests wanting to put me up in talk shows etc. “against” a militant feminist who is outspoken against any kind of porn. I always say ‘No’ to those requests because this kind of antagonistic discussion aims to create a sensationalist cat fight and would confirm the prejudice that women do not stand united but stab each other in the back at every opportunity. I have no problem with the fact that some women and feminists are against any kind of porn. That is their prerogative. To me the interesting story we should focus on is how many women are actually working together in revolutionising the porn and the sex industry. There are female erotic filmmakers, writers, publishers, sex toy designers, sex shop owners etc. and we are all doing our part in reclaiming a previously male genre and industry and celebrate female sexuality. Sisters united. But I guess where there is no conflict, there is no story?
Some journalists get very excited about the topics of porn and feminism and end up interviewing me for hours on end. Sometimes the emails go back and forth for weeks. This takes up a lot of my time and is of course unpaid work I do when frankly sometimes I would rather be doing my creative work: shooting, editing or writing. I give the interviews anyway because I believe in what I do and think it is important that as many women and men as possible are made aware of alternative porn that focuses on the pleasure of the woman. But sadly often when it comes to the journalist presenting their work to the editor in charge, the editor gets cold feet, the story gets rejected and is simply not published. This happened to me with The Guardian, El Pais, the NZZ to name just a few of the big publications. It is almost like they can only write about porn in negative terms, as in ‘pornofication of society’, ‘actors being infected with HIV during a shoot’ or ‘female performers who were trafficked to be adult actors’. As if there was no porn that people do for the love of it and are proud to be part of. Porn production as well as feminism has many faces these days – sadly we are often only presented with the same old clichés rather than with what is fresh, new and ground-breaking. It takes a long time for a grass-root revolution to reach the mainstream media. And when it does sadly often the messages get simplified or distorted… So do not believe all you read, go back to the source of the material being discussed and make up your own mind…
Keeping It Under Wraps

The decision by the Los Angeles City Council last week to require performers to wear condoms in all adult films shot in the area has, unsurprisingly, caused quite a stir in the adult industry. From accusations of unnecessary and intrusive state intervention into a “private situation” to a lack of consultation with performers themselves, not to mention claims that the consumers themselves simply don’t want to see condoms in their porn, the decision has been widely panned from within the industry.
I am an independent porn producer. In my films all performers use condoms for penetrative sex unless they are in a committed relationship and have agreed to not use condoms with each other. My performers are tested for STD’s a couple of weeks before a shoot but because there is a small risk of infection that remains between the test results and shoot, I choose to be provide condoms for added safety. None of my performers to date would have wanted to have unprotected “bareback sex” on set. They all got an active sex life and presumed that as they protect themselves for other casual encounters, they would do so on set as well.
I shoot with condoms because I feel a responsibility towards my performers to keep them as safe as possible during the shoot. Another reason is that as a filmmaker I do believe we have a responsibility for the messages our films convey. That goes for porn as well as any other film. There is no such thing as innocent entertainment. We live in a visual day and age and many people get their information from what they see and weather we like it or not, many (young) people get their sex ad from porn. As commercial porn has become so streamlined whatever it shows seems the norm. If we never see condoms being used in porn then it will feel “weird” if the odd alternative porn shows rubbers in action. I do not believe that a porn film can persuade someone who uses condoms in real life for casual encounters to stop using them. I do however believe that women and men who fell insecure about using condoms as it is seen as “uncool” or “unsexy” might be even less inclined to insist on using a condom after having watched a lot of porn where safer sex often just is not shown.
There are many more elements of mainstream porn that define what is considered the norm and might influence our perceptions of beauty, sexuality and gender roles. Porn is political. In commercial porn most women have hairless vaginas with small labias. Research into women having labiaplasty shows that many considered their vagina “abnormal” and “ugly” based on what they have seen in porn. I had an email from a viewer complaining about the vagina of my performers, calling it “freaky” and “deformed” just because her outer lips are bigger than the inner lips and he had never seen that before. Mainstream porn cements role stereotypes whereas alt porn excels in gender-bending, keeping sexual possibilities wide open for women and men. Porn often shows anal sex without the necessary preparation or use of lube or features anal to vaginal and oral – both a highly risky technique that can lead to sever bacterial infections. The argument is that “porn is fantasy” and can therefore do what it likes. The problem is that many viewers lack other sources of information about how to have hot sex safely. I have dealt with casual lovers in the past who were indeed surprised that they could not just shove their cock into my anus without any foreplay or expected to be given a deep throat blow job before anything else.

I do believe that it is possible to integrate the use of condoms into a shoot and make the putting on of a condom sexy and exciting rather than anti-climatic. To me it is hot to see a very turned on woman ripping a condom package open and applying it with her mouth or a guy putting on a masturbation show for his lover and applying a condom slowly and sensually whilst keeping eye contact. Personally I like seeing the use of condoms in films. It gives me the feeling that the performers were well looked after during the shoot. Any time I watch a film that shows bare-backing, oral cum shots, anus to mouth or vagina it distracts me from the sex and gets me worried about working conditions during a shoot, just as much as when I feel a performer flinch and obviously being in discomfort or even pain. I love watching people living out their fantasies, enjoying themselves and looking after each other at the same time. Condoms, gloves, lubes and toys are just part of it, the tools of the “trade”.
I remember how impressed I was when I went out to a fetish party with Emilia, a 22 year old student who has performed in my films and has become a good friend: She had her little goodie bag on her, filled with condoms of various sizes and textures, all kind of lube, some toys and disinfecting wipes so that toys could be shared. There was me with an old condom, the package a little frayed around the edges in my purse (just in case) and there was her out to play with all the bells and whistles to make the sex as good and safe as possible. To me that is very grown up and sexy as well because she knows what she wants and stands up for herself. I am aware that many people enjoy living on the edge and taking health risks but this is not something I would like to promote in my films. My message is: live out your fantasies, experiment and enjoy yourself but protect yourself from STD’s as for some of them you and some of your lovers might have to deal with consequences for the rest of your lives.
When I was casting for my most recent film, The Female Voyeur, I was interviewing two guys. They were bi and had done a bit of gay and straight porn before. I was shocked when they told me that they were both HIV positive (from a straight porn shoot where tests had been done but no condoms were used) and assumed that as long as we used condoms during sex, I would cast them for the film, no questions asked. Condoms are only 85% safe and I did not want to expose my other performers to the risk of being infected. I checked with the other performers and they supported my decision and said “no way”. The guys were surprised I would not cast them because as they told me “it would be hard to find a gay or bi male porn performer in Berlin who is not infected”. They made it sound as if the risk of an STD infection is part and parcel of a sexually liberated life-style and certainly for people who work in the adult industry. Since 2004 in the States the adult industry got shut down twice because performers who previously tested negative had now tested positive which shows that a test every 30 days does simply not offer enough security. There need to be more frequent tests and at least the option to use condoms on set.
I think porn can be sexually educational without being in your face about it. Porn should feature at least occasionally the use of condoms and lube. I have found a sponsor, who adds sample sachets of lube to all my DVD’s and hope to one day find a condom manufacturer so each of my films will provide a condom as well as lube sample. Sadly the condom manufacturers I approached want nothing to do with porn, just as much as porn is shying away from condoms. Who decided that condoms were not sexy and that viewers don’t want to see them in porn?
Hats off to the many independent porn producers who show condoms being used in their films and to Wicked for being one of the very few large commercial studios to have a “condom mandatory” policy.
I do believe that the responsibility to facilitate safer sex for the performers and to set a positive example of sexy safer sex lies with the production companies. There should not be a need for the state to interfere by having enforce a law by fines. The problem is that many producers will now decide to shoot elsewhere or shoot underground without permit to continue their condom-free porn flicks.
To me it is all about choice. Give the performers the genuine choice to use a condom. The “law of porn” has been so far that condoms are not sexy, so they are not being used und most sets. This means that if a performer does not want to rely on the tests alone and insists on using a condom his or her choices of work will be very limited. I do believe that many performers would welcome to shoot with condoms. It is their health and the health of the lovers they are concerned about. The industry is driven by making a profit. As long as they think they will make less money with films that feature condom use, they will simply refuse to change their policy. It is down to the performers and viewers to take a stand pro safer sex and to put pressure on the industry to facilitate safer sex and show variety of sex in their films. A lot would be gained if we saw at least occasionally condoms being used in mainstream porn rather than the industry censoring any notion of safer sex.
Porn and the “liberal” press

My blood is boiling. I am so annoyed by Gail Dines’ article about the AVN and porn in general. It is the latest in a long line of anti porn articles in the supposedly liberal Guardian. Especially the last chapter of this article really pissed me off:
“One of the seminars at this year’s expo is called In the Company of Women. Here academics will mix with pornographers to share ideas on how to develop niche products targeted to women. I’m sure there will be lots of talk about how women can be empowered by watching porn, because the pornographers, being the savvy businessmen they are, like nothing more than telling women that porn is actually good for them. This is their “trick”, and one we must resist if we want to replace the plasticised, formulaic and generic images of the pornographers with an authentic sexuality based on our own experiences, longings, and desires.”

What this article does is assume that all women working in porn are performers and who do not enjoy their work. It negates the existence of any female porn directors, events such as the feminist porn awards and also the (increasing) number of women who enjoy watching porn.
This article therefore victimizes and patronizes all women. It is an angle on porn which is very dated, stuck in the eighties, rather than embracing all the new trends in porn.
What about the women who choose to express themselves in porn or the women who watch and enjoy porn because it inspires them or turns them on? Gail says we do not exist and all porn is bad when she has only seen the tip of the iceberg. If you go to the most commercial adult event on the planet such as the AVN show, don’t be surprised if you get the ultra mainstream and commercial end of the stick.
If the journalist had visited an alternative event such as the pornfilmfest Berlin she would have experienced a whole new world of porn: workshops on feminist porn, debate and discussions between the audience, performers and makers of the films and innovative films by indie filmmakers who don’t like or promote plastic either. This is not even a NEW trend – the pornfilmfest Berlin and the feminist porn award Toronto have been around for half a decade now.

It is time to recognize the many new creative saplings that have been growing for quite some time now.
There is not just one kind of porn but many different kinds, including non-commercial, alternative porn that does indeed empower the women and men who watch it.
The kind of porn I am talking about breaks not just porn stereo types but also questions gender roles that society has created for us and wants us to conform to.
One of these stereotypes is that men produce and watch porn and that women and don’t like porn, as they are not visual and always want romantic emotions attached to any sexual experiences…
This is simply not true and to perpetuate those myths means seeing the world of erotica in black and white when in fact it shimmers and shines in all the colors of a rainbow.
Adventures in Berlin

I just returned from two jam-packed weeks in Berlin where I attended the Venus trade show and the fourth pornfilmfest, won the poryes award, hosted the Petra Joy Award and was followed around non-stop by endless TV crews.
It has all been really exciting but as I never got to sleep more than 5 hours a night it has been exhausting. All work and hardly any play and it was weird having to turn down so may kind offers for cups of coffee or glasses of wine because I simply did not have any free time to socialise… Let me fill you in on new and exciting events and encounters that have inspired me:
For the first time ever they had at the Venus (biggest adult show in Europe) a “Ladies only” area where men stripped. It was just a small cordoned off area and the 15 minutes show only happened twice a day but it was a start. The showroom was packed with eager women who enjoyed the hunky guys’ acrobatic and full strip. Unfortunately women tend to still be shy about their joy of watching guy candy and it was really difficult to find women who would talk to me on camera about the pleasure of watching a guy strip. It is as if many of us are still ashamed of our voyeurism and I hope that this will pass and one day we can just talk about what turns us on without fear or shame. It is good to see that the industry finally realises that women are voyeurs too and I hope more of this kind of events will finally happen all over the world. These shows were the only thing that excited me about the Venus. I did not find any new toys and was quite shocked that apart from the plastic surgeons advertising their breast enhancements, this year one surgeon was advertising labia reduction. He handed out roses to passing women as if to say: “Here, have a rose and buy a designer vagina – never mind the pain”. I am fully aware of the impact cloned teenager vaginas as seen in porn have on women who wrongly assume that they pussy is not beautiful enough. This saddens me. I am all for variety and personally find fleshy labias more womanly and sexier than tiny teeny pussies.

It was a nice contrast to the Venus show that mainly caters to men to meet other female erotic entrepreneurs at the Plastixx dildo factory one evening after the show. This is an annual networking event hosted by Stephanie Doerr, a dildo designer and every year more and more women who make or sell erotic toys, films, magazines, books come to network with other women and exchange ideas. The following night it was a pleasure to meet more like-minded women at the first European Poryes Event where my friends Candida Royalle, Maria Beatty, Annie Sprinkle and Shine Louise Houston as well as me got honoured for our films with a trophy in the shape of a giant sparkling oyster. It is wonderful to see that we all get together to celebrate each other, our work and above all female sexual liberation and pleasures. It was lovely to catch up with Candida and Maria who I had not seen for a while and Candida and I spent the next evening having a girls’ night in with a bottle of bubbly and a wonderful exchange of ideas. I am so happy to be able to count Candida as such a close friend – her support gives me strength and picks me up when I most need it. It is also very exciting that shortly Candida will publish my film “Feeling it!” in America under her Femme Productions label and I thank her for that.
The following week we both went to the pornfilmfest – my fourth and Candida’s first. The opening film “The Band” from Anna Brownfield, a talented Australian filmmaker was a blast – it was a rock and roll comedy with lots of creative explicit sex scenes thrown in (including a cross-dressing male rock star and a woman fucking a guy with a strap-on). I am pleased to say that Anna and me really clicked and I will be showing one of her scenes on my forthcoming release “Her Porn, vol. 2”. It really does happen all around the world right now: women getting behind the camera and showing the world what turns them on! This year 40% of all films at the pornfilmfest were shot by women which is fantastic. Unfortunately I was not able to see as many films, do any workshops or go to all the fab parties as I did last year because I had tons of TV crews in tow that were documenting my work and the preparations to the Petra Joy Awards ect. I know it sounds glamorous but it isn’t – it is hard work to things over and over again for the cameras and always being asked the same questions over and over again (the first one always being “What makes your films different from mainstream porn?”). It does not give me a kick to be on TV. I am a private person and really cherish the time away from the limelight walking on my local beach or pottering in my garden. But I mustn’t grumble – as it is illegal to advertise for porn this kind of publicity is essential to let women know about my films and spread the message that films that show female fantasies do finally exist. But in the next few months I will take a break from all the media attention – I just crave some experiences without the cameras recording and documenting every moment of it. No TV shoots until the new year (I already turned one production company down today).

There were three trends at this year’s pornfilmfest: 1. More and more filmmakers reject the crisp, clear high definition look in favour for grainy and rough around the edges footage shot by a mobile phone or webcam. 2. Music and sound-scapes have become really important. Many films use tailor-made music and complicated sound effects that support the film in an exciting way (we have come a long way from badly dubbed porn and cheesy wallpaper music). There were loads of films featuring bands and rock music – ‘rock porn’ seems to be the latest alternative porn genre. 3. We are seeing more varied depictions of male sexuality in ‘straight’ films – the prostate is not a taboo anymore and strap-on action or cross dressing for men are casually thrown into the films as part of a varied sex-scape.
It was also interesting to see how many female filmmakers are now documenting the female porn revolution: Ovidi and Anna Brownfield interviewed me and I interviewed Shine Louise Houston and Anna Brownfield. Everyone is working on their own documentary about porn for women making the topic accessible to more and more people.
The pornfilmfest was a huge success the cinemas were generally sold out and there was such a buzz in the air and it was fantastic to meet some of the 140 filmmaker that were present. We have become an international porn family – inspiring and supporting each other. I cannot wait to return to Berlin next year hopefully not just for the pornfilmfest but also to shoot a new film – if I can raise the money….
A big part of the pornfilmfest for me this year was the award I was giving to the winners of my erotic amateur film competition for women. But as it was so huge and so many exciting things happened, I will write a separate blog just about the Petra Joy Award 2009 – so read on…
The awards are approaching…

I am happy that more and more amazing films are arriving that show fresh new insights as to what women find erotic . I am glad that I am able to inspire women to express themselves. It is a huge step for women not just to say: “Yes, I am watching porn!” but to go one step further and to actually make their own film, share it with the public and talk about it.
But it has not all been sweet scented roses – my short film competition seems to have stepped on some sensitive toes. One company threatened to sue me for the use of the name “Joy Awards” and as I do not have the financial means to battle this out in court, I had to rename the “Joy Award” to the “Petra Joy Award”. I am not too happy about this as I do not want this to be all about me, Petra Joy but about the JOY of female self expression. But after the initial bill of my solicitor cost me a small fortune, I had to count my losses and move on – even though my solicitor assured me that I could win this case if I was prepared to invest considerably more money and time. One month from the event I was not prepared to do anything that could endanger the event. So the “Petra Joy Award” it is.
More problems came from an unexpected quarter:
I was criticised by some women who are actually fighting for the same causes as I do for timing my event badly and stealing the publicity from their event. I was shocked by that accusation especially as I had suggested to the very same women to join forces and create a shared event. My offer was rejected. I think, the more the merrier: The more of us say and do things, the more likely it is that we will be heard and seen. The more likely it is that people understand we are not a one-off phenomenon but we are here to stay. Women want porn from a female perspective and this desire is here to stay.
Sometimes it can be frustrating when I feel attacked from various sides and I wonder why I do what I do – a non profit making event to mentor new female filmmakers. But then I get an email like this and it makes it all worthwhile. Sarah who just finished a film (her first ever) for the competition wrote to me:
“Whatever the outcome of this effort I just wanted to say how much I enjoyed it! Having only been filmed for the first time in June of this year it was all a little daunting but I do like a challenge! We have over an hour of out-takes and had to do it all over two sessions. I had no idea of the work that goes into these things and also exactly how un-glamorous it can be…and we are just amateurs! Should the opportunity ever arise, I would love to come and see how a professional production is created!”
I cannot wait to view all the films and award the winners with their trophies and of course the cash prizes sponsored by pjur. The best film will also be seen on “Her Porn, volume two” and short clips will be available on the website: www.joyawards.com
The joy of vintage porn

Because I have been down and out for most of last week with a nasty flu (thank goddess it’s not swine flu), I was not able to work much on completing my documentary but was tucked up in bed watching – vintage porn. A couple of weekends ago I found some real gems on a local market where someone was selling clearance DVDs for 2 quid a pop. There were no R18 hard-core films but they usually bore me anyway. I picked up a couple of films by Jess Franco and a Russ Meyer movie…
And to my big surprise I really loved them. Jess Franco’s films were shot excitedly and the scenarios were really sexy which I find more inspirational than a dull story with lots of gynaecological hard-core shots.
It was refreshing to see a great variety of female bodies – all real breasts in different sizes and some pubic hair at last. Franco really celebrated the unveiling of bodies by celebrating the undressing rather than skipping it like most porn does these days. There is a fantastic scene in “The Inconfessable Orgies of Emanuelle” (which has nothing to do with the original French Emanuelle films) where a woman in a club really slowly undresses herself on stage. No choreographed stripping routine, no pole dancing. Just this cool woman and her unwavering confidence. She could not care less what anyone thinks of her and holds the gaze of the shocked audience. And when she invites someone to come up and play with her, only another woman has the guts to come up and deliver the goods. And what was a performance turns into an intimate two-woman orgy.
In a later scene two couples have sex in the same room and all that we see is the two women being licked by their guys. The parallel montage between the two women who are getting increasingly turned on is really hot. Granted there were not enough male face and bum shot in the films to turn me on but I still found them a lot more exciting than modern mainstream porn. The eighties clothes and sometimes wooden acting are a laugh but they both don’t matter if the sex scenes do actually sizzle with genuine chemistry.
There is a lot to be said for Spanish directors and I am a big fan of Spanish-made porn. I really like the innovative style of Giancarlo Candiano and also Roberto Valtuena. They are talented filmmakers, directing porn with high production values and from lots of creative angles. As they are blokes I can live with the fact that the sex is shown from a male rather than a female perspective.
I also really enjoyed “Mondo Topless” by Russ Meyer. I like his strong women who are powerful vixens rather than helpless victims. He just shot four different women dancing topless in the American desert and dubbed them with funky tunes and their interviews with the dancers. They all got across as really strong, eloquent and liberated women and that is a joy to watch, even if it does not turn me on. Again – I am not a boob person but if his film was showing male muscle instead of boobs they would do it for me. His wacky angles and parallel montages and sense of humour really work for me. Maybe I will finally shoot my “guy candy” movie one day. Hot male bodies in motion and nothing else. Sit back, relax and enjoy, sister!
The battle for distribution

I am delighted to say that my latest film “Her Porn” – a compilation of some of the best porn by and for women – is almost finished. This is a bitter-sweet time. It is both a climax and an anticlimax to finish a project I have been working for almost a year now. It is exciting to finally hold a great film in my hands, backed up by the second disc featuring interviews with all the filmmakers that I shot last year all over Europe. So much travel and viewing time went into this release that I can’t wait to share it with the world and give the diamonds of films I ‘discovered’ the exposure they deserve.
It is also a sad time, as now the creative work that I enjoy is over and the battle for distribution begins. Now it is all about being a business woman and talk figures with the the buyers who do have no interest in the content at all.
Believe it or not, but 90% of the buyers for the adult industry do not view a new DVD or even bother to read the press release. They buy a new film simply based on the cover and on the profit they hope to make with this product. Me being me (a slightly obsessed perfectionist) I created a feature that is 110 minutes long (rather than splitting it into two parts), made a special feature disc with 90 more minutes of content and had a 4-page booklet designed to provide further info on the filmmakers. It is a luxury double disc edition that I am proud of.
But this does not interest or convince the buyers. They offer the same wholesale price for this double DVD that they would pay for a cheaply produced gonzo film on a single disc. And they make me pick up the difference. It does not help that DVD duplication costs have jumped up by almost 30% whilst at the same time whole-sellers offer the lowest price and make the smallest orders since I have been in this business. These are tough times and so the sleepless nights begin – tossing and turning, wondering if I will be able to make the huge amount of money back that I invested into this release and, just as importantly, be able to make a profit so that all the participating filmmakers get some healthy royalties?
It is not surprising that there are so few quality products being produced at the moment when no one believes in a high end product but wants to buy cheap tack in order to sell lots and lots of it quickly at bottom prices but with a hefty profit. The (female) viewers might crave and appreciate quality and content but if the movers and shakers of the industry are not willing to pay the price for these kind of films, then producers like myself might simply not be able to produce this quality any longer.
I have been asking myself why I had to do such a long feature and shoot all the interviews and create the booklet when it would have been so much cheaper and easier to produce just one short film on one disc. I did it because I believe that this is what the filmmakers deserve and the (female) viewers want and enjoy. Women identify with the female filmmakers and want to find out what their vision is and because this information is not available on any DVD so far, I thought it was important to do it. I did it because I enjoyed doing it. I loved working on the intro animation and the moving menu and to review every single short film myself.
I am a sucker for frills. ‘No frills’ bores me. It is the little bit extra, the icing on the cake that I am good at. I cannot imagine to ever just publish a product with the eye on profit margin and profit margin alone. That would be the end of doing what I believe in. That would be the end of joy. I might as well be selling cars. And that is not going to happen.
Beware of cheap imitations

Reading the current issue of an adult trade magazine made me look at a new release catalogue from a German distribution company. I could not believe my eyes when I saw that the company “12 Sextuary” was bringing out a film called –“Female Fantasies” – exactly the same title as my award-winning film that I published in 2007. You would have thought that when publishing a film the first thing one does as a producer is a Google search to see if this title already exists. I had originally wanted to call my third film “Art-core” – a term I helped to coin but found out that a series of porn films with the same title already existed in the States, so I came up with a new title – “Feeling It”" – just to avoid confusion for the buyers. One of the titles I thought of for my upcoming compilation “Her Porn” was “Clitflixx” until I found out that there was already a Lesbian Film label in Germany called “Clitclips”. I contacted them and they were not happy with me using the similar “Clitflixx” – needless to say I of course respected their wishes. It is not easy or cheap to protect and patent a title but I am beginning to think it is a wise decision – especially when somebody uses my titles for completely different purposes than intended by me.
I could of course live with a book on “Female Fantasies” based on genuine female fantasies or a documentary with the title but a male-made mainstream hard –core film featuring male fantasies and calling it “Female Fantasies” is a farce.
I am of course concerned that many sex shops might not sell the original “Female Fantasies” but the mainstream version featuring “sluts who …” (their advertising text). As my “Female Fantasies” has had so much press exposure and the title has become well known, I am concerned that people will go to a sex shop and buy the male version of “Female Fantasies” assuming it is my film – just to be bitterly disappointed with an endless parade of genitals in close-up and cum shots assuming this is what I sell as “Female Fantasies”.
I am very well known in the (German) adult industry so have my suspicions that this title was chosen on purpose to jump on the bandwagon of the positive publicity I and this film has had.
I am angry and disappointed and feel helpless as I don’t think I am in a strong enough position legally to make them change their title before this DVD hits the shops. Now I am worried; What’s next? A Petra Joy website with an obscure extension that I did not think of registering which features the most extreme gonzo porn?! Then again some people say that to be copied is a form of flattery…
Ready for picking

I can’t believe its December already. This year just flew by and I feel that my feet have barely touched the ground. It was a flurry of flights, festivals, trade shows, workshops, meetings and TV interviews.
I have enjoyed reaching out and connecting with other female erotic filmmakers. Some of them have become good friends and we inspire and support each other in many ways.
I am very much looking forward to make these filmmakers and their unique films heard and seen all over Europe with my upcoming DVD compilation: “Porn for women”. I would like to show the great diversity in female directed porn – each of us has focuses on different female fantasies and creates films with a very unique creative hand-writing. It feels great to be connected to such a strong network of powerful women who all are helping to transform the adult industry and empower and liberate women. Together we are not just strong but unstoppable. It is an honour to be the curator of this exquisite compilation that will enable many viewers to discover more great films from a female perspective.
I am also pleased to represent the fabulous Marianna Beck in Europe and help her to get distribution in the UK and Germany. Her films are artistic, creative and sensual and deserve to be seen in Europe. I feel like an archaeologist discovering and unearthing buried treasures. In the eighties I watched a lot of porn and found no films that I liked. Twenty years on I have the pleasure of viewing more and more films that I enjoy and would like to share with other women. For five years now I have been doing my own distribution and PR and I am so pleased that the time has finally come to share the contacts and skills I have with other female directors that are coming in from the cold.
I feel that my work as a curator is a natural progression of my work as a director and teacher. The time has come to take a deep breath and harness all my powers in order to put porn for women on the world-wide adult map.
2008 might not have been a rewarding year financially but I have gained things money cannot buy: friendships and awards that feel that my vision and mission is being seen and heard and understood. In times of this economic crisis, it is more important than ever to count our blessings. And I count them every single day.
I am happy that the seeds I have sown for many years have flowered and are now bearing fruits.
And in the New Year they are ripe and ready for picking. I hope you will share them with me. I wish you all a peaceful Christmas and a creative, prosperous and exciting 2009!