We are the future!

Erotica

I just got back from Erotica in London – the UK’s busiest and biggest adult life style show. It has been an amazing experience and I am so glad that I was invited to take part giving my seminars “How to shoot your lover! Erotic film making for couples”.

From the opening on Friday at noon until closing time Sunday at 8 pm the show was buzzing with people and a really happy, playful, sensual vibe. An unbelievable 100.000 people came through the doors of Olympia in three days. There were at least as many women as men visiting the show and loads of couples browsing. Somehow our tiny velvet clad booth became a magnet attracting literally thousands of people to stop by and chat about my concept of art-core porn.

It was such a pleasure and buzz to meet so many women and men who are hungry for erotic delicatessen such as my first film “Sexual Sushi”. Most of the people who came to chat with us never liked or had enough of mainstream porn and were looking for something more creative, arty and sensual. Having only dealt with wholesale buyers in the past I am used to be told that my films are only for a insignificant niche market, difficult to promote and hard to sell. Erotica told a different story: the buyers wanted the films and they were chuffed to meet me and two of my most amazing performers who have worked with me from the start: Emilia Ren and Violetta Storm. I have never done so many signatures in my life like in the past three days: Emilia, Violetta and me seemed to constantly sign one of our DVD’s and it was an honour to do this for so many nice people.

Petra Joy and Violetta Storm at Erotica

I have said for quiet some time now that the future of the adult industry will be to celebrate a return to sensuality, rather than just promoting hard and fast sex; to create erotic films that are upmarket artistic and creative rather than just showing assembly line fucking. The future buyers for adult products are liberated women and couples who had not enough choices of sensual toys and films in the past.

The women and couples who are ready to enjoy a new kind of porn are not a niche market – they are a force to be reckoned with and tired of being patronised by an male dominated industry that refuses to change and grow.

One afternoon we had an interesting visitor at our booth. A large lady wearing a bight pink T-shirt with the slogan “Jesus loves porn stars” – Violetta though it was a joke, but it wasn’t. They were there to save the fallen girls who got into the porn industry and to rescue victims of porn addiction. The Jesus lady left soon enough when she realised her stereotypes of women being victims in the adult industry and all porn producers exploiting human beings did not fit our mission: we empower women who choose to be and see our films, have not made a profit with our films and generally encourage people not to just copy what they see in porn but to make their own and have sex in their unique individual ways. But she would not leave without firmly pressing a bible into Violetta’s hand. She could not believe her eyes and nor could I when I went onto the company’s website where they sell “online recovery courses” for porn victims at $180 a go.

Violetta's been shopping for shoes

Violetta decided (no surprises here) not to spend her hard earned cash on the recovery course but on three brand new pairs of high heeled shoes. She loved them so much that she broke them in at night when we were lying on our hotel beds trying to relax after 12 buzzing hours on the show. I invested into three new masks for my dressing up box and treated myself to an amazing black corset that is encrusted with crystals, created by the designer who did create the outfits for Moulin Rouge.

I am very happy right now. It has been a great few days that were worth all the time and energy we whole heartedly put into it.

After a long year of hard work with no (financial) profit so far, this was just what I needed – the feedback of the people who want sensual porn that they can enjoy together without being alienated by fakeness and extreme sexual stunts. The future of porn is in sensuality, art and creativeness. We are the future ! I would like this opportunity to thank everyone who came to my workshops and the booth to encourage me to keep up what I am doing ! Thank you for chatting to us, sharing your erotic ideas, come to be cast for a shoot and supporting us buy buying our films. Thank you to the Erotica organisers to put on such an amazing events with many new attractions such as the sumptuous VIP lounge, sexy men in hot tubs and a huge variety of seminars that enable people to explore their sexuality even further.

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