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Guy Candy hits the mainstream
Posted: 16 April 2009
I nearly spluttered my soya latte when I opened today’s paper – there was a full page ad featuring a hunk with tool belt and the tagline read “I'm free”. This was an ad for Allied Carpets offering free fitting when buying a carpet. We are so used to seeing women and female bodies selling anything from car tyres to power tools that it almost seems normal that free sex is part of the package in most ads.
I have never been comfortable with women being objectified – reduced to their bodies and stripped of their personalities. And it’s certainly not a solution to objectify men but it makes a refreshing change to see male sex objects in the mainstream. It opens our eyes to what it feels like being a woman being confronted daily with images of women that are available at no cost. But it also reflects a cultural change, a subtle shift of women wanting to be the voyeur, enjoying looking at and fantasizing about hunky men. Women being subjects and men objects – for a change.
I also enjoy porn scenes that turn standard role perceptions upside down and reveal how dated they really are. I adore the scene “Not so tender is the night” from “Ecstatic Moments” by Marianna Beck. It features a naked man on stage in a nightclub being cheered on by randy women who want to watch him play with himself and come. All the women in the audience are well known feminists and accomplished fighters of female sexual liberations such as Betty Dobson and Candida Royalle. You will be able to see this previously in Europe unpublished scene on my brand-new compilation HER PORN (out in May).
I have just been watching “Stud Hunters” again, Candida Royalle's masterpiece on a porn director and her leading lady that set out to find the perfect stud for the new film production. The casting scene s are hilarious featuring a huge variety of male wanna-be porn stars from geek to gorgeous. They are asked to strip for the women and talk about their special talents. The climax of the film is when the female director test drives a chosen few beautiful men all at once. Rather than this becoming the usual mainstream porn gang bang scenario, it is the woman who calls the shots throughout. And all the men are eager to please her and respect and adore her like a queen bee. It is a really empowering film, playing with porn clichés, allowing men to become objects of desire and empowering women to be voyeurs and pleasure seekers. I will definitely show clips of this film in my documentary on porn from a female perspective that I am working on right now. I have just digitised 100 tapes that I shop over the past 12 months and really look forward to create a powerful documentary that sheds light on female fantasies, pleasures and desires. So keep an eye on this space.





